It’s our mission to offer permissible treats for kids, parents and caregivers through exciting, tasty and responsibly made ice cream.
We have taken great care in the design of our "Responsibly Made For Kids" product range. Look out for the ice creams with this logo as these product have been designed to be fun and tasty treats whilst meeting our criteria
Under 110 calories, 12g of sugar and 3g of saturated fat
In the UK, we never actively target under 18s and do not use licensed characters in any point of sale communication (including on pack). We only allow gifts or toys for children over 6, when they have an educational or health purpose and are in combination with products bearing our responsibly made for kids logo. We strictly abide by the CAP/BCAP codes for TV advertising and err on the side of caution regarding programme notices. Finally, we voluntarily restrict out of home advertising for HFSS products to 200m distance from any school boundary
Our responsibly made for kids logo will appear on all range boards and packs to help parents and caregivers to find our products.