X In the UK, we never actively target under 18s
X In the UK, we do not use licensed characters in any point of sale communications, including on pack
V In the UK, we only allow gifts, toys and premiums for kids >6 when they have an educational or health purpose and are in combination with products bearing our Responsibly Made for Kids logo
V In the UK, for all TV advertising, we strictly abide by the CAP/BCAP codes. We always err on the side of caution regarding programme indices
V In the UK, we voluntarily restrict our out-of-home advertising for HFSS products to 200m distance from any school boundary
Find out more about our new commitments on advertising here.